Seattle, WA, August 6, 2020 – Arvato Financial Solutions and PFSweb are pleased to announce they have entered a strategic partnership, combining Arvato’s industry leading financial services with PFSweb’s global commerce services.  The partnership enables U.S. merchants to expand to Europe with a uniquely end-to-end direct-to-consumer solution, designed with the conveniences of a marketplace. 

With platform integrations and back-end operations playing a pivotal role in a European expansion, facilitation via marketplace is often considered despite the loss of customer data, marketing opportunities, and control of the customer journey.  The Arvato-PFSweb partnership allows merchants to create their own eCommerce journey, from website development and localization, to the order-to-cash process, to in-depth reporting, allowing for a strategic European expansion in as little as three months.


“We are excited to partner with Arvato Financial Solutions to help North American based companies expand into Europe,” said Joe Farrell, Vice President of International Operations at PFSweb. “For over two decades we have launched brands’ direct-to-consumer solutions in Europe, and having a partner like Arvato strengthens that offering by giving brands more solution flexibility to enter the market.”

Joe Farrell

Vice President of International Operations, PFSweb

“The AFS-PFSweb partnership really is a perfect fit,” said William Green, Senior Vice President – USA.  “Arvato’s euCommerce solution was designed to streamline European expansion by providing ready-made solutions for country specific accounting and payment processing.  By combining euCommerce with PFSwebs’s back-end order management and front-end marketing services, we can now offer a unique approach to a European expansion by simply accepting a drop ship and facilitating the rest, or by offering an à la carte experience and working with the merchant to optimize wherever needed.”

Will Green

Senior Vice President - USA, Arvato Financial Solutions


Arvato Financial Solutions provides professional financial services to renowned international brands as well as respected local businesses — allowing them to leave their financial services to a professional, so they can focus on what matters most for their business.  The services center around cash flow in all segments of the customer lifecycle: from identity, fraud and credit risk management, to payment and financing services and debt collection.  For more information, please visit

Across two business units – LiveArea for strategy consulting, creative design, digital marketing, and web development services, and PFS for order fulfillment, contact center, and order management services – PFSweb enables brands to provide a more convenient and brand-centric online shopping experience through both traditional and online business channels.  For more information, please visit



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Steffen Strakerjahn

Steffen Strakerjahn

Arvato Financial Solution

Business Development Manager

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