COVID-19

Pandemic impact on European eCommerce

  

COVID-19

The Impact on eCommerce Behavior

We know there are many unknowns in this current situation for eCommerce businesses, however we are undergoing a project to help bring light to some of your quesitons.  Instead of publishing a long and static PDF report, we aim to gather new data every week and publish blog articles that dig into topics such as:

  • Are consumers shopping more or less, and what are they buying?
  • What consumer segments are changing their behavior and why?
  • Are consumers’ expectations of merchants changing and how?

Our research kicked off by interviewing 11,400 consumers in The Netherlands, Germany, and Norway about their eCommerce behavior, how it has changed in the last two weeks, and how they believe they will shop over the next month.  Check out the articles below, and subscribe below to stay up-to-date on the latest shifts in usage, attitudes, and trends of European eCommerce.

 

Fashion Continues Paving the Way for eCommerce

Fashion Continues Paving the Way for eCommerce

Fashion is the biggest product category in e-commerce. But it is, due to its selective nature, also highly vulnerable. And with a global pandemic, looming economic crises and brick-and-mortar stores on lockdown, Fashion is all the more exposed. It is no surprise that...

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Consumers Make Fewer eCommerce Purchases in June, Slowing Overall Growth Rates Since March

We have added new research data for the first half of June. Our research now contains responses from more than 19,000 consumers in The Netherlands, Germany and Norway over a period of three months. Results from the new survey responses show that eCommerce purchase...

Food and Grocery eCommerce Booms Driven by Digital-Savvy Consumers’ Necessities

Food and Groceries is the rising star within eCommerce. But what do recent developments look like? Which consumers are more prone to buying Food and Groceries online? And what are their motivations for doing so? Which dimensions do Food and Grocery merchants need to...

Fashion Continues Paving the Way for eCommerce

Fashion is the biggest product category in e-commerce. But it is, due to its selective nature, also highly vulnerable. And with a global pandemic, looming economic crises and brick-and-mortar stores on lockdown, Fashion is all the more exposed. It is no surprise that...

Webinar: Arvato and Fraud.Net CEO Discuss Best Practices of Combining AI and Manual Reviews to Reduce Online Fraud

Did you know that for every $1 lost to chargebacks, it actually costs the merchant $3?  If you think that is surprising, did you know that if a person successfully gets away with committing friendly fraud...

Dutch eCommerce Growth Flattens in May as Concerns about Finances and Society hold Consumers Back

AfterPay Insights research among more than 5,500 consumers in the Netherlands since the corona outbreak reveals that eCommerce purchases are up +48% compared to Dutch consumers’ normal online shopping behavior, so preceding the corona outbreak. Although Dutch...

German eCommerce Growth has Stabilized – Heavy Shoppers now 52% of all Online Purchases

Data from AfterPay Insights’ research into the e-commerce behavior of 5,500 German consumers shows that purchases are up +36% in May compared to before the corona outbreak. Although German e-commerce is still increasing, growth has reached a ‘plateau’ in the second...

Consumers’ Need for ‘Webshop Security’ Increases During the Pandemic

From a merchant perspective, AfterPay Insights previous research shows that one of the most critical aspects to attract and retain customers is to be perceived as ‘secure’. And this has become even more central since the corona outbreak. But how do consumers interpret...

End of May Update – a ‘plateau’ in eCommerce Growth is Reached

The impact of the corona-outbreak is still noticeable all around us. However, countries around the world have started easing restrictions, hopefully giving way to economic recovery. In parallel, consumers’ changed e-commerce behavior is slowing down and growth hits a...

Norwegian eCommerce +32% Driven by Rational Needs Rather than Emotional Wants

Data from AfterPay Insights’ research into the eCommerce behavior of 3,400 Norwegian consumers shows that purchases are up +32% compared to before the corona outbreak. In contrast to the other countries analyzed by AfterPay Insights, online consumers in Norway show...

German eCommerce Purchases Up 36% Driven by Booming Average Order Valuess

Data from AfterPay Insights’ research into the eCommerce behavior of 3,400 Norwegian consumers shows that purchases are up +32% compared to before the corona outbreak. In contrast to the other countries analyzed by AfterPay Insights, online…

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