COVID-19

Pandemic impact on European eCommerce

  

COVID-19

The Impact on eCommerce Behavior

We know there are many unknowns in this current situation for eCommerce businesses, however we are undergoing a project to help bring light to some of your quesitons.  Instead of publishing a long and static PDF report, we aim to gather new data every week and publish blog articles that dig into topics such as:

  • Are consumers shopping more or less, and what are they buying?
  • What consumer segments are changing their behavior and why?
  • Are consumers’ expectations of merchants changing and how?

Our research kicked off by interviewing 11,400 consumers in The Netherlands, Germany, and Norway about their eCommerce behavior, how it has changed in the last two weeks, and how they believe they will shop over the next month.  Check out the articles below, and subscribe below to stay up-to-date on the latest shifts in usage, attitudes, and trends of European eCommerce.

 

Consumers’ Need for ‘Webshop Security’ Increases During the Pandemic

From a merchant perspective, AfterPay Insights previous research shows that one of the most critical aspects to attract and retain customers is to be perceived as ‘secure’. And this has become even more central since the corona outbreak. But how do consumers interpret...

Norwegian eCommerce +32% Driven by Rational Needs Rather than Emotional Wants

Data from AfterPay Insights’ research into the eCommerce behavior of 3,400 Norwegian consumers shows that purchases are up +32% compared to before the corona outbreak. In contrast to the other countries analyzed by AfterPay Insights, online consumers in Norway show...

German eCommerce Purchases Up 36% Driven by Booming Average Order Valuess

Data from AfterPay Insights’ research into the eCommerce behavior of 3,400 Norwegian consumers shows that purchases are up +32% compared to before the corona outbreak. In contrast to the other countries analyzed by AfterPay Insights, online…

Dutch eCommerce Purchases +32% After the Second Half of April, but Delivery is a Critical Bottleneck

AfterPay Insights research among more than 3,400 consumers in the Netherlands since the corona outbreak reveals that e-commerce purchases are up +32% compared to…

Arvato and Home24 Panel Discussion on COVID-19’s Impact on eCommerce Fraud

Over the past few months we’ve seen traditional retail decline due to the COVID-19 pandemic, but its impact on eCommerce has seen varying results, with some markets even seeing a substantial growth. Unfortunately, one constant that we are seeing is…

Consumers Transfer Offline Demands to Online Shopping, and their Satisfaction Decreases

  As consumers transfer more purchases from offline to online, venturing into new categories, also comes a change in mindset from a consumers’ point of view. Offline habits and expectations have now completely transferred to the digital experience. With this also...

Consumers Adjust to the ‘New Normal’ in April: Shift from Seeking Distraction to More Varied Indoor Activities

It seems like the initial impact of the pandemic in Europe is now behind us. Where consumers’ first reaction was to stockpile, it now looks like consumers in The Netherlands, Germany and Norway understand the longevity of the situation. Our previous blog posts have...

Why Manual Order Reviews Still Play a Pivotal Role in eCommerce Fraud Prevention

The growth of eCommerce has brought convenience and variety to online shoppers across the world. But it’s also brought something else, something darker: fraud. Online fraud consumes 1.8% of all online revenue and represents one of the most significant…

How Health and Finance Concerns Impact eCommerce Behavior

With the rise of the global pandemic also comes a time of uncertainty for many people. Uncertainty is undeniably linked to worries. These worries not only preoccupy consumers’ thoughts, but also translate to an impact in their purchasing behavior. For some businesses,...

Norway Shows Massive eCommerce Growth in Toys and Groceries

Norwegians are considerably less worried about COVID-19 from a personal health perspective, compared to their fellow Europeans from Germany and The Netherlands. But their worry from a financial perspective is on par with consumers in the other countries. The...

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