Is the end of June purchase decrease a sign that consumers are going into ‘vacation mode’, focusing on other activities than online shopping? Although there probably is some truth to this, our research also shows that the main reason for making fewer online purchases is the need to save money. And for many people, postponing summer plans (due to uncertainty in general) may be equal to entering a ‘money saving mode’.
‘Rosling’- animations show how product category projections have evolved
We have added ‘Rosling’-graphs to the dashboard under the ‘Trends’ tab. The size of the ’dot’ indicates share of consumers who have purchased in that category. Its movement visualizes consumers’ projections of how they will shop the next month, and how the category has grown since mid-March.